Road Transport Directive Coursework Example | Topics and Well Written Essays - 6750 words

Road Transport Directive - Coursework Example RTD enforcement will lead to denser networks of Distribution Hubs in the UK. RTD enforcement has come as a boon to property consultants. As stricter regulations means, companies want to spare time on transport of goods. This calls for relocalisation of existing warehouses, and gradual expansion into large-scale Distribution centres (DC's). The main aim of this research proposal is, to look into several interconnected factors that support our hypothesis; we investigate the pattern of warehouse development in the UK in recent years, and try to isolate any tendency for locational hotspots. Our assumption lies in the volatile Midlands region. After identification, we study the impact of a host of parameters like location, labour and advances in warehouse design to validate the hypothesis. We had to restrict the scope and feasibility of our study on conceptual model to theoretical description only, also the results that followed from UK's distribution using isochronous models, as data access is difficult. With the adoption of the full-fledged EU Working Time Directive with effect from April 2005, transport companies are facing a crunch in meeting delivery commitments. The only thing that can offset difficulties posed by shortage of HGV drivers is an overhaul of the existing distribution supply chain, to find out areas of deficiency, and systematically examine the development of the distribution shed market for future needs of the UK economy. One big spin-off from globalisation, has been the switch from sourcing materials and products from UK suppliers to a global

Demography of China Essay Example for Free

Demography of China Essay The demographic situation in Peoples Republic of China is one of the burning issues nowadays widely discussed in the global community. Today, Chinas population is over 1. 3 billion, the largest of any country in the world. So every 5th person in the world is coming from China. The population of China is greater than the entire world 150 years ago. Every year the population of China increases by 14 million people (the number of people in Texas or Chile). Each decade it increases by about 130 million (more than the population of Japan). About 39,000 new people are added every day. Cultural prerequisites for such family expanding tradition: The Chinese traditionally prefer early marriage, early child-bearing, and large families. Each married women usually raises between five and six children. The Chinese say: more children means great happiness. Population Problems in China. There is a great number of social, economic and environmental problems evoked by the demographic situation. * High unemployment rate. The competition to find a job is very high and as Chinese people saying themselves: â€Å"I’m frightened for my children`s future, China’s biggest problem is the population†. As a result a lot of people migrate to a bigger cities or to neighboring countries to seek for a job. * Water and food shortages. As the worlds population increases, so too does its need for food and water the two resources which are absolutely necessary to sustain life. The Asian giant has been warned by one of its own groundwater experts to either cut its food production or else face dire water levels, especially in the dry northwest plains. If not, aquifers will sink to dire levels not seen in 30 years. For example, the yellow river is dying up. The river has been overused and abused. Dozens of dams block its flow, drawing off huge quantities of water to grow cotton in the desert. * Housing shortages. China has an acute shortage of housing, attributable not only to the large annual increases in population (over 10 million a year) that must be accommodated but also to the long-standing policy of directing investment funds into heavy industry rather than into housing and other social amenities. As a result of expensive housing, people are forced o live in poor conditions and share a flat with big number of people. * Chronic air and water pollution problems are now evident in rural and urban areas throughout the country. China didn’t join Kiyoto protocol, so having a well- developed industry it keeps on emitting CO2 in great quantities. Air pollution is all over China, even harming the most picturesque locations. Acid rain is also a common place. * All of these are issues that the Chinese government must struggle and find a lot of solutions in order improve the lives of its people.

Strategic Human Resource Management In Hyundai

Strategic Human Resource Management In Hyundai Strategic human resource management is the process of linkingthe human resource function with the strategic objectives of the organization in order to improve performance. If a global company is to function successfully, strategies at different levels need to inter-relate.   An organizations [human resource management] policies and practices must  ¬Ã‚ t with its strategy  in its competitive environment and with the immediate business conditions that it faces.   The [human resources-business strategy] alignment cannot necessarily be  characterized in the logical and sequential way suggested by some writers; rather, the design of an HR system complex and iterative process 1.2.The Purpose of strategic Human Resource Management activities in Hyundai Over the past decade, HR researchers and practitioners have focused their  attentionon other important questions. First, what determines whether an organization adoptsa strategic approach to HRM, and how is HR strategy formulated? Of interest is whichorganizations are most likely to adopt a strategic approach to HRM. Is there, forexample, a positive association with a given set  of external and internal characteristicsor contingencies and the adoption of SHRM? Another area of interest concerns thepolicies and practices making up different HR strategies. Is it possible to identify acluster or bundle of HR  practices with different strategic competitive models? Finally,much research productivity in recent years has been devoted to examining the rela-tionship between different clusters of HR practices and organizational performance.Does HR strategy really matter? For organizational practitioners who are looking forways to gain a competitive advantage, the implication of HR strateg ic choices forcompany performance is certainly the key factor. 1.3.contributions of strategic Human Resource Management to the achievement of Hyundai Motors Objectives Management PolicyIn 2000, Hyundai Motor and Kia Motors merged to form the Hyundai Automotive Group and implemented a Ã’horizontal management system in September 25 of that year. The horizontal managementsystem gives departmental teams extensive power to carry out corporate policies and implement their own action plans based on those policies. The horizontal management system is guided by three principles: 1) Trust-Based Management 2) Site-Intensive Management 3) Transparent Management. These principles, together with the environmental policy mentioned later in this report, give direction to the management strategies that drive our business. In 2003, we established four objectives to be met in the mid- to long-term strategies: 1) enhance product value, 2) establish a global production system, 3) increase brand power, 4) improve environmental management systems. 2.1.the business factors that underpin human resource planning: According to company officials, Hyundais six assembly plants with a yearly production capacity of 1.65 million vehicles, were operating at only 40 percent of their capacity. In May, 1998, Hyundai reacted to this grim situation by announcing plans to lay off 27 percent of its 46,000 workforce in South Korea and to cut pay bonuses and benefits in a bid to save 230 billion won. Unfortunately for the management of the company, Hyundai had one of the most powerful and militant unions. The decision of the company to lay off workers sparked off agitations not only in Hyundai but in other companies too. The unions were particularly offended at the governments approval of Hyundais decision. In a demonstration in Ulsan, where Hyundai has its biggest automobile plant, 32,000 employees participated in rallies. All across South Korea almost 1,20,000 employees from about 125 companies participated in demonstrations against Hyundai and the governments decision. The government had to deploy nearly 20,000 riot police to control the demonstrators 2.2. assessment of human resorce requirements Hyundai Motor Co., formed in 1967, was a part of the large South Korean Chaebol the Hyundai Group until the group split in September 2000. In the last four decades, Hyundai managed to establish itself all over the world as a company producing reliable, technically sound and stylish automobiles.   In the 90s, the company started aggressive overseas expansion programs. By the late 90s, when Southeast Asian crisis struck, the company like all the other chaebols, faced serious financial problems. To survive, it had to cut its labor force. The company offered various retirement schemes, unpaid leave for two years, etc. to workers, and expressed its inability to support its entire workforce in the slack period. The unions refused to compromise and the management too held its ground. Finally, the government intervened to force a negotiated settlement between the union and the management. 2.3. Human Resorce Plan in Hyundai Hyundai Motor Co., formed in 1967, was a part of the large South Korean Chaebol the Hyundai Group until the group split in September 2000. In the last four decades, Hyundai managed to establish itself all over the world as a company producing reliable, technically sound and stylish automobiles. In the 90s, the company started aggressive overseas expansion programs. By the late 90s, when Southeast Asian crisis struck, the company like all the other chaebols, faced serious financial problems. To survive, it had to cut its labor force. The company offered various retirement schemes, unpaid leave for two years, etc. to workers, and expressed its inability to support its entire workforce in the slack period. The unions refused to compromise and the management too held its ground. Finally, the government intervened to force a negotiated settlement between the union and the management. 2.4.Human Resource Plan contribute to meet Hyundai objectives:: Company strategies and Government policies each arise from the decision-makers views of their own bargaining strengths and those of other relevant actors, as well as their assessments of opportunity costs and their willingness to forego any dealings with the other party. Among the many actors that are relevant to policymaking, TNCs constitute a particularly significant group, since they affect employment, generate and distribute income, alter the balance of payments, assist in regional development, create technology and impinge on other policy areas.Governments are crucial in affecting company strategies, since they set the rules of the game. These conditions lead to the bargaining relationship between TNCs and Governments. That relationship can be viewed as a jointmaximizing (or mini-max) problem as in the theory of games with each side seeking to pursue its goals constrained by its resources, its dependence on the other party and its relationships with other actors. 3.1. The Purpose of Human Resource Management Policies In Ashok Leyland. Human resource management policies are vital for organizations that are serious about resolving personnel issues and finding hr solutions. HRM policies are intended to help maximize the effectiveness of your Human Resources function.   à ¢Ã¢â€š ¬Ã‚ ¢ HR should ensure that HRM policy you have consistent, well-written legal policies and procedures. à ¢Ã¢â€š ¬Ã‚ ¢ HRM policy should provide hr advices for the organizations needing help with specific HR-related issues à ¢Ã¢â€š ¬Ã‚ ¢ Individuals and organizations who are serious about human resources should understand the bottom-line importance of job evaluation, job descriptions and effective policies.   Types of HRM Policies: à ¢Ã¢â€š ¬Ã‚ ¢ Attendance Policy Attendance Policy à ¢Ã¢â€š ¬Ã‚ ¢ Recruitment Policy Recruitment Policy   à ¢Ã¢â€š ¬Ã‚ ¢ Leave of Absence Policy Leave of Absence Policy à ¢Ã¢â€š ¬Ã‚ ¢ Performance Planning and Evaluation Performance à ¢Ã¢â€š ¬Ã‚ ¢ Probationary Period à ¢Ã¢â€š ¬Ã‚ ¢ Compensation à ¢Ã¢â€š ¬Ã‚ ¢ Compensatory Leave à ¢Ã¢â€š ¬Ã‚ ¢ Overtime Leave à ¢Ã¢â€š ¬Ã‚ ¢ Annual Leave à ¢Ã¢â€š ¬Ã‚ ¢ Educational Leave, 3.2. The Impact of regulatory requirements on human resource policies in Ashok Leyland: The Human Resources regulatory compliance arena continues to be a myriad of ever changing state and federal mandates.   The cost of ensuring compliance continues to climb with each new regulation however, in many cases, small and medium sized businesses simply cannot keep up. AlphaStaff provides Human Resources Regulatory Compliance services that control costs, systematically address key compliance issues, and provides legal liability protection. AlphaStaffs unique approach develops  a Human Resources regulatory  compliance foundation and tailors  it to meet your business needs. Conclussion: HR Audit   Unsure if you are in regulatory compliance? We will review your hiring practices, record keeping, policies and past practices and make recommendations. HR Posters, Forms   Handbooks   We will supply regulatory compliance posters, provide forms (hard copies and online) and develop customized employee handbooks that  ensure  your compliance. Hiring Assistance   We will assist with job descriptions,  interview training,  handle background and drug screening and post your jobs. Administration   Tired of records retention? Let us do it all personnel files, verifications of employment, unemployment responses, FMLA and your EEOC reports and charge answers. HR Consulting Services   Call us with your employee issues and we will provide creative solutions that best fit your needs but maintain your compliant Human Resources foundation. Training   We can provide online or classroom training on Human Resources business issues ranging from Diversity to Management Training to Dealing with the Difficult Customer. EPLI   You will be protected from discrimination, wrongful termination and harassment suits through our premier Employment Practices Liability Insurance coverage. EAP   Employee Assistance Programs that provide counseling and guidance to your employees available 24/7 through an 800 hotline. REVIEWING HUMAN RESOURCE MANAGEMENT: 4.1.Analyse the impact of organizational structure on the management of human resources: Organizational design and structure.  As we mentioned earlier, modifying the organizations basic structure may be a way of changing the existing norms, and hence the culture. For example, a culture of mistrust between the leaders and the members of an organization may be exacerbated by a line structure that discourages vertical communication. Organizational systems and procedures.  The simplest definition of culture is thats the way we do things around here. Routines or procedures can become so embedded that they become part of the culture, and changing the culture necessitates changing those routines. We can all think of organizations where a weekly or monthly meeting takes on a life of its own, becomes more formalized, lengthy, and elaborate, and becomes the only way information moves within the organization. Changing the culture to improve communication may only be possible by changing the meeting procedures or eliminating the meetings altogether. Design of physical space, facades, and buildings.  The impact of the design of buildings on culture can easily be illustrated by considering the executive perks in an organization. Which organization do you think will have a more open and participative culture, one where top executives have reserved parking spaces, top floor offices, a special elevator and an executive dining room, or one where the executive offices are not separated from the rest of the company and executives park and eat in the same place as their employees? Stories about important events and people.  This is a way that culture is perpetuated in an organization, in that it helps define and solidify the organizations identity. By what events and stories they emphasize, leaders influence that identity. Formal statements of organizational philosophy, creeds, and charts.  This is the way leaders most often try and influence their organizations, and encompasses the vision or mission statement and statements of the organizations (or the leaders) values and philosophy. By themselves, however, formal statements will have little effect on the organizations culture. They must be linked to actions to affect culture. 4.2. Analyse the impact of organizational Culture on the management of human resources: Why is culture so important to an organization? Edgar Schein, an MIT Professor of Management and author of  Organizational Culture and Leadership: A Dynamic View,  suggests that an organizations culture develops to help it cope with its environment. Today, organizational leaders are confronted with many complex issues during their attempts to generate organizational achievement in VUCA environments. A leaders success will depend, to a great extent, upon understanding organizational culture. Schein contends that many of the problems confronting leaders can be traced to their inability to analyze and evaluate organizational cultures. Many leaders, when trying to implement new strategies or a strategic plan leading to a new vision, will discover that their strategies will fail if they are inconsistent with the organizations culture. A CEO, SES, political appointee, or flag officer who comes into an organization prepared to shake the place up and institute sweeping changes, often experiences resistance to changes and failure. Difficulties with organizational transformations arise from failures to analyze an organizations existing culture. WHAT IS ORGANIZATIONAL CULTURE? There is no single definition for organizational culture. The topic has been studied from a variety of perspectives ranging from disciplines such as anthropology and sociology, to the applied disciplines of organizational behavior, management science, and organizational communication. Some of the definitions are listed below: A set of common understandings around which action is organized, . . . finding expression in language whose nuances are peculiar to the group (Becker and Geer 1960). A set of understandings or meanings shared by a group of people that are largely tacit among members and are clearly relevant and distinctive to the particular group which are also passed on to new members (Louis 1980). A system of knowledge, of standards for perceiving, believing, evaluating and acting . . . that serve to relate human communities to their environmental settings (Allaire and Firsirotu 1984). The deeper level of basic assumptions and beliefs that are: learned responses to the groups problems of survival in its external environment and its problems of internal integration; are shared by members of an organization; that operate unconsciously; and that define in a basic taken -for-granted fashion in an organizations view of itself and its environment (Schein 1988). Any social system arising from a network of shared ideologies consisting of two components: substance-the networks of meaning associated with ideologies, norms, and values; and forms-the practices whereby the meanings are expressed, affirmed, and communicated to members (Trice and Beyer 1984). . 4.3.the effectiveness of human resources management is monitored in organisation: Cultural forms function as the linking mechanism by which networks of understanding develop among employees. (Trice, 1988) The cultural forms shown in the table on pages 293-94 act as a medium for communicating ideologies, values, and norms. Cultural forms enable leaders to transmit messages about desirable culture to influence thinking and ways of behaving. Cultural forms also address the emotional aspects of organizations that are commonly referred to as cohesion or camaraderie. Organizational scholars Janice Beyer and Harrison Trice elaborate on this point: Cultural forms not only aid sensemaking through the meanings they convey; they also aid the sensemaking process through the emotional reassurances they provide that help people persist in their coping efforts. Forms provide a concrete anchoring point, even if the meaning they carry are vague and only imperfectly transmitted.Also many cultural forms involve the expression of emotion and, by this venting of emotions, help people to cope with stress. Federal agencies are replete with cultural forms that serve these purposes. However the challenges facing strategic leaders of these agencies involve creating and orchestrating cultural forms that can foster change and have longevity beyond their tenure.Cultural forms that have longevity by their nature such as rites and ceremonies reaffirm the organizations core ideologies, values and norms. 4.4. Recommendation to improve the effectiveness of human resources management in an organisation Strategic leadership needs to be transformational if it is to serve the organization. Transformational leaders must operate from a foundation of high morality and ethical practices and Culture is deep seated and difficult to change, but leaders can influence or manage an organizations culture. It isnt easy, and it cannot be done rapidly, but leaders can have an effect on culture. Schein outlines some specific steps leaders can employ: What leaders pay attention to, measure and control.  Something as simple as what is emphasized or measured, over time, can have an effect on an organizations culture. One example of this is an emphasis on form over substance. If leaders pay more attention to form, an organizational culture can develop where people start to believe that the substance of a recommendation is less important than the way it is presented. One can recall when more attention was paid to the format of viewgraphs used in a briefing than what was said; what we characterize as eyewash. Where do you think people will focus their effort once it becomes accepted that a slick presentation is what the leaders are looking for? How could you go about changing that aspect of the organizations culture? Consider cultural assumptions and beliefs underlying a zero defects organizational mentality. You must always be perfect; mistakes arent allowed. If this assumption reflects a dysfunctional aspect of an organizations culture, how would you go about changing that perception? Leader reactions to critical incidents and organizational crises.  The way leaders react to crises says a lot about the organizations values, norms and culture. Crises, by their nature, bring out the organizations underlying core values. Often, this is where rhetoric becomes apparent. Reactions to crises are normally highly visible, because everyones attention is focused on the incident or situation. Disconnects between actions and words will usually be apparent, and actions always speak louder than words. Additionally, a crisis not only brings a great deal of attention, it also generates a great deal of emotional involvement on the part of those associated with the organization, particularly if the crisis threatens the organizations survival. This increases the potential for either reinforcing the existing culture, or leading to a change in the culture. Such a crisis can provide an opportunity for a leader to influence the organizations culture in either a positive or a negative w ay. Deliberate role modeling, teaching, and coaching.  Nothing can take the place of leaders walking their talk. The personal example of a strategic leader can send a powerful message to the members of an organization, particularly if it is ethical and consistent. Reinforcing that example with teaching and coaching will help others to internalize the desired values. Criteria for allocation of rewards and status.  The consequences of behavior-what behavior is rewarded and what is punished-can significantly influence culture. If the organization reacts to new ideas by ridiculing the ideas and those who propose them, it wont take long before people believe that new ideas are not welcomed or desired. One belief of perceived organizational culture is reflected in the statement: Dont raise questions or suggest improvements, because nothing will come of it and you will just get in trouble. If you were in an organizations strategic leader, what steps could you take to alter the reward system to change this aspect of the culture? Criteria for recruitment, selection, promotion, retirement and excommunication.  One of the powerful ways of changing an organizations culture is through the type of people brought into, retained, and advanced in the organization. You should be able to establish a desired culture base in an organization by bringing in and advancing individuals with the values you want, and eliminating those with undesired value bases. 1. Dont oversimplify culture or confuse it with climate, values, or corporate philosophy. Culture  underlies  and largely  determines  these other variables. Trying to change values or climate without getting at the underlying culture will be a futile effort. 2. Dont label culture as solely a human resources (read touchy-feely) aspect of an organization, affecting only its human side. The impact of culture goes far beyond the human side of the organization to affect and influence its basic mission and goals. 3. Dont assume that the leader can manipulate culture as he or she can control many other aspects of the organization. Culture, because it is largely determined and controlled by the members of the organization, not the leaders, is different. Culture may end up controlling the leader rather than being controlled by him or her. 4. Dont assume that there is a correct culture, or that a strong culture is better than a weak one. It should be apparent that different cultures may fit different organizations and their environments, and that the desirability of a strong culture depends on how well it supports the organizations strategic goals and objectives. 5. Dont assume that all the aspects of an organizations culture are important, or will have a major impact on the functioning of the organization. Some elements of an organizations culture may have little impact on its functioning, and the leader must distinguish which elements are important, and focus on those. CONCLUDING THOUGHT An understanding of culture, and how to transform it, is a crucial skill for leaders trying to achieve strategic outcomes. Strategic leaders have the best perspective, because of their position in the organization, to see the dynamics of the culture, what should remain, and what needs transformation. This is the essence of strategic success. Refernces: Books Book Single Author. Adler, N.J. (1991).  International dimensions of organizational behavior. Boston: PWS-Kent Publishing Company. Book Multiple Authors, Second or Subsequent Editions. Aron, A., Aron, E.N. (1999).  Statistics for psychology. (2nd ed.). New Jersey: Prentice-Hall International, Inc. Chapter in Edited Book. Hartmann, L.C. (1998). The impact of trends in labour-force participation in Australia. In M. Patrickson L. Hartmann (Eds.),  Managing an ageing workforce  (3-25). Warriewood, Australia: Woodslane Pty Limited. Chapter in Edited Book, Several Volumes. Adams, J.S. (1965). Inequity in social exchange. In L. Berkowitz (Ed.),  Advances in experimental social psychology(Vol. 2, 267-299). New York: Academic Press. Chapter in Edited Book Two Authors, Second or Subsequent Edition. Forteza, J.A., Prieto, J.M. (1994). Aging and work behaviour. In H.C. Triandis, D. Dunnette, L.M. Hough (Eds.),Handbook of industrial and organizational psychology. (2nd ed., Vol. 4, 447-483). Palo Alto, CA: Consulting Psychologists Press. Edited Book One or more Authors. Hewstone, M., Brown, R. (Eds.). (1986).  Contact and conflict in intergroup encounters. Oxford: Basil Blackwell Ltd. Journals Journal Article. Kawakami, K., Dovidio, J.F. (2001). The reliability of implicit stereotyping.  Personality and Social Psychology Bulletin, 27(2), 212-225. Journal Article No Volume Number. Schizas, C.L. (1999). Capitalizing on a generation gap.  Management Review, (June), 62-63. Others Newspaper article Author Known. Alch, M.L. (2000, July). Get ready for the net generation.  USA Today, 129, 26-27. Newspaper Item Author Unknown. Thin blue line has no future, (2002, October 27th).  The Sunday Times, Perth, Western Australia, 26. On-line Article (access date is shown in square parentheses). Anderson, G.F., Hussey, P.S. (October, 1999).  Health and population aging: A multinational comparison. [On-line]. International Health Policy. Available http://www.cmwf.org/programs/international/aging_chartbook.asp [2003, March 4th]. Conference Proceedings. Belous, R.S., Appelbaum, E. (1988).  Human resource flexibility and older workers: Management and labour views. Paper presented at the Forty-first Annual Meeting of the Industrial Relations Research Association, New York. Telephone Contact. Cordery, J. (2001, November 14th). Negative items (telephone conversation). Dissertation. Daboval, J.M. (1998).  A comparison between baby boomer and generation X employees bases and foci of commitment.  Dissertation Abstracts International, University Microfilms No. AAT 98-23312. Poster Session Presentation. Finkelstein, L.M., Gonnerman, M.E.J., Johnson, B.A. (April, 1999).  The development of measures of age and generation identity. Paper presented at the poster session presented at the 14th annual meeting of the Society for Industrial and Organizational Psychology, Atlanta, GA. Magazine Article. Shoebridge, N., Ferguson, A. (1997, January 20th). Rise of the baby-boom bosses.  Business Review Weekly, 28-34. Annual Report. Western Australia Police Service. (1999).  Western Australia Police Service Annual Report 1999. Perth, Western Australia. Corporation/Institution as Author. World Bank. (1994).  Averting the old age crisis: Policies to protect the old and promote growth. Washington DC: World Bank and Oxford University Press.

Elder abuse Essay -- Health Care

Elder Abuse Elder abuse has been present in our society in the past times; however, it has been the hidden problem and under recognized by our community. It is really challenging for people to understand the severity of this problem unless one encountered it in one’s life. Society began to really acknowledge this issue because of the cases that have been reported. There are varieties of categories of elder abuse that are reportable to a healthcare provider; however, many cases are still left unreported and elder victims continue to suffer from mistreatment. The seniors that surround us have contributed to our community and to the great things that we now have. These people should be recognized and protected in all areas of life instead of being mistreated and left behind. Elder abuse is a social problem because it violates the ethical principles, standards of practice, and the legislature. In our society we have been taught from a young age to respect our elders and treat them with dignity and respect. Those who should be the most honored end up being one of the most vulnerable populations and a group of people that require special attention and care. These people require skilled nursing care and support from family and friends. Regardless of the abuse, it would lead to the needless suffering, pain, and violations of human rights. Elder abuse violates the principles of ethics; some of them are justice, autonomy, and nonmalificence. When dealing with older adults the caregivers are required to provide a fair treatment. The caregiver who stands in trust relationship to the resident cannot intentionally cause any harm or neglect. For the residents to be treated in a fair way, health providers must appropriately provide care to... ...aveman, B. (2006). Perceptions of elder abuse: voices of professionals and volunteers in Sweden -- an exploratory study. Scandinavian Journal Of Caring Sciences, 20(2), 151-159 American Nurses Association. (November 15, 2010). Code of Ethics for Nurses with Interpretive Statements. In Nursing World. Retrieved March 30, 2012, from http://www.nursingworld.org/MainMenuCategories/EthicsStandards/CodeofEthicsforNurses/Code-of-Ethics.pdf. CCERAP. (2011). About Elder Abuse. In Colorado Coalition for Elder Rights and Abuse Prevention. Retrieved March 27, 2012, from http://www.ccerap.org/index.php/about-elder-abuse. National Institute of Justice. (Novembeer 6, 2007). Elder Abuse. In National Institute of Justice. Retrieved April 1, 2012, from http://www.nij.gov/topics/crime/elder-abuse/welcome.htm.http://www.ncea.aoa.gov/main_site/pdf/publication/FinalStatistics050331.pdf

Business ethic reflective essay Essay

It was probably in 2010, I was an agent in an assurance company. My duties was managing and servicing our organization’s existing corporate client portfolio that has been assigned to me. One of our company product called Saving Plan what pay an amount of money monthly or yearly up to 6 years, the annual will received 6% interest and consumer can take their money back after they complete the 6 years payment. As we know, every product might have some weaknesses while it benefits us. It is commonly that company or sales man will try to minimize the weakness of product while they promote it. But what I did wrong was that I did never mention the product weakness to customer that they will only get the best return (interest) after 25 years when they completed payment for 6 years saving plan, what I thought the saving plan as a force to consumer get use to save money and whoever buy the saving plan they will always get their money back at the end if they complete the payment. My conc ern was close cases at that time. In fact, It was kind of ethic problem when I promoted products but did not let customers understand all about it. Once I heard complain from customer I felt so guilty of myself that I had hidden from my customers. I felt shame to face my customer. I felt that was unfair to my customers and I used customer’s belief to gain my own profit. I thought it will not have any lose for my customers even I did not tell the limitation of the product cause after customer complete the saving plan, they could take their money back at anytime, but customers will only get their return of this investment after 25 years when policy mature. As it tend to depend on the economy, the saving plan may not make profit for customers. This lesson has taught me how to be an ethic person. We could put ourselves as consumers that we will always wish to know the truth and we have the right. I will never do this again in my life, trust is very important and to build a trust will always get back our customers. I would like to explain and analysis all to my customer. I wish I can be a ethic person wherever I am and whatever I do.

Write for Any Magazine

Write for Any Magazine Write-what-you-know has its purpose. Why bother gaining experience or studying anything new if you cant use it? Why become an expert? As a freelancer, if you limit your writing to only what you know, you become stale after a period of time. I profess that you can write about for almost any magazine. Here are three tricks to picking up a magazine and determining a pitch for the editor: 1) Interview an expert in a magazines field. You may not know squat about the subject matter of a magazine, but if you interview someone who does, you have the makings of a great profile piece. Sure, you need to read up on the individual so you dont sound completely naive, but youll learn soon enough that most experts thrive on explaining what they do. Ask a few pertinent, intelligent questions, and theyll take off like a rocket, feeding you all the information you need for a beautiful piece for magazines you never thought youd ever qualify to write for. 2) Study press releases. That means study ALL press releases. Go to prweb.com/ or prnewswire.com/ and read whats new. Not only will you find experts quoted who you can contact for item 1) above, but you can learn about new findings, studies, revelations, inventions, and happenings that make for great features. Whats fantastic about these releases is that they list names and contact information for the people who know the most about the topic matter. Right there in oneplace, you have the facts you need to outline a great feature. 3) Pitch something evergreen. A subject like How to make the most of a conference can apply to magazines for fishermen, golfers, doctors, teachers, writers, accountants, landscapers, or anyone who attends a professional conference. How to hire a great employee from a mediocre pool of applicants. How to make your website sticky and appealing.   How New Years resolutions really do work. Travel deals you never see in the ads. The list goes on and on about how to take a very general, how-to-live-better piece and apply it to most topics. So, take those three simple concepts, and unless the magazines require you have an advanced degree in the subject matter, you have an open door to endless material for all those magazines you see in Writers Market . . . and FundsforWriters.

HOW DOES GAME THEORY USE RATIONAL BEHAVIOUR AND APPLY IT TO POKER Essay Example

HOW DOES GAME THEORY USE RATIONAL BEHAVIOUR AND APPLY IT TO POKER Essay Example HOW DOES GAME THEORY USE RATIONAL BEHAVIOUR AND APPLY IT TO POKER Essay HOW DOES GAME THEORY USE RATIONAL BEHAVIOUR AND APPLY IT TO POKER Essay Introduction Game theory is the consequence of a mix between economic sciences and mathematics which is now widely used in all of the societal scientific disciplines. Game theory efforts to accurately predict behavioral actions in certain scenarios when the picks of others can besides hold an adding factor, ensuing in being able to determine the best scheme to derive a competitory border. Game theory is based on the rational side of human ‘players every bit good as non-human ( computing machines, machines, animate beings ) Game theory has been traced back to 1713, but it was most perceptibly accepted as an economic theory in 1928, when a book by John Von Neumann was published, Von Neumann went on to utilize his Game theory when making the Atom and H bombs, the theory has since undergone some alterations, in 1950 a mathematician, John Nash found a simpler solution for deriving the equilibrium, subsequently being named the â€Å"Nash equilibrium† which is still evident in today s reading of the theory. The theory has already been used in dramatic and life altering determination devising ( Von Neumann s ‘bomb as mentioned ) so with farther research into the theory it can go on to be used as the footing to maintain happening the competitory border. Purposes and Aims The purpose of my research is to derive unequivocal consequences as to how ( if at all ) game theory can utilize rational rational behavior and use it to poker to enable a individual ( s ) to derive a competitory border. Evaluate rational Game theory Examine how rational behavior is calculated How to Measure rational fire hook schemes. Examine if the game of fire hook is rational Literature Review Game Theory theoretical accounts in Poker There is already a significant sum of literature that provide an penetration into Game theory in fire hook, most of which all have a beliing position on each others work, Jason Swanson more late in 2005 said in a study entitled Game Theory and Poker, [ April, 23rd, 2005 ] that he had come up with a theoretical account that would be understood by all, even with small or no mathematical background, he concentrated on the impression that all participants would at some point in the game usage a ‘bluffing technique and it was at this minute in clip that the opposing participant ( utilizing the Swanson attack ) could derive a competitory border. In Jason Swansons theoretical account he uses what he calls â€Å"one card poker† where the deck merely consist of three cards ; an one, a deuce and a three, it is merely played by two people ( one of which will be chosen to be the â€Å"dealer† ) Swanson so goes on the prejudice of chance, after each individual has been covering a card they can either look into or turn up ( no rises are allowed ) He gives this illustration â€Å"The trader has the deuce and can crush merely a bluff. The opener has bet $ 100 into a $ 200 pot, giving him 2-to-1 on a bluff. We might hence believe that the trader should name twice and fold one time. Or, in other words, the trader should name with his deuce with chance 2/3† [ Game Theory and Poker, Swanson, 2005. Pg2 ] Staying with mathematical theoretical accounts of Game theory in fire hook. Taken from Tim Harfords book, The Logic of Life, chapter two, Las Vegas. Arguably the most celebrated character, the male parent of Game theory if you will, John Von Neumann ( mentioned before ) Having outshone his opposite number at the University of Princeton, Albert Einstein in the 1940 s 50 s, Von Neumann was ready to intergrate Mathematical theoretical accounts with the rational behavior displayed from worlds in Economics to make an account of fire hook, a scheme to win. Von Neumann realised that fire hook was a game of secrets and misrepresentation, but, by utilizing his theoretical account would do both factors work in one participants favour, Von Neumann accounted for the bluff and the contrary bluff, something that no other theoretician has been able to cite. Von Neumann s theoretical account ; â€Å"Player I to take the stake size B as an arbitrary nonnegative figure depending on x. Beting 0 is tantamount to look intoing. Newman s consequence may be summarizedas follows. An optimum scheme for Player I is to look into if 1/7 lt ; x lt ; 4/7, to wager B if ten = 1- ( 12/7 ) ( 2+B ) -2 for x gt ; 4/7, andt O stake B if x = ( 4/7 ) ( 2+3B ) ( 2+B ) -3 for x lt ; 1/7. An optimum scheme for Player II is to name a stake of B if y gt ; 1- ( 12/7 ) ( 2+B ) -1. The value is 1/7.† [ hypertext transfer protocol: //www.math.ucla.edu/~tom/papers/poker2.pdf, 1992 ] In the above theoretical account Von Neumann concentrated to a great extent on the thought that all participants will â€Å"bluff† ( deceive ) so Player I s first move will state the opposing participant alot about the strength of the manus that participant I has got, so the rational opposing participant will presume his manus and come up with 1- 7/12, But, all the piece participant II is playing along with the contrary bluff and will lose. Rational Choice Theory Rational pick theory assumes human behavior is guided by instrumental ground. Consequently, persons ever choose what they believe to be the best agencies to accomplish their given terminals. Therefore, they are usually regarded as maximising public-service corporation, the currency for everything they cherish ( for illustration: money, a long life, moral criterions ) . As the modern preparation of much older descriptions of rational behavior, Rational pick theory belongs to the foundational theory of economic sciences. Over the last decennaries it has besides become progressively prevailing in other societal scientific disciplines. Rational pick theory adopts methodological individuality ; it conceives of societal state of affairss or corporate behaviors as the sole consequence of single actions. However, rational pick theory is non merely applied to single worlds it can besides be attributed to big companies. Gary Becker won the nobel award in 1992 for his enforcement of rational pick theory in his book â€Å"The Economics of Life† he narrowed rational behavior into two premises Completeness ; where all actions can be ranked in order of penchant -Transitivity ; the impression that is A1 is preferred to A2 but A2 is preferred to A3 so A1 is preferred to A3 Both the premises and the behavioral anticipations of rational pick theory have sparked unfavorable judgment from a figure of professionals in Social Sciences. Some people have developed theoretical accounts of delimited reason, which hope to be more psychologically plausible without wholly abandoning the thought that ground underlies decision-making procedures. For a long clip, a popular strain of review was a deficiency of empirical footing, but experimental economic sciences and experimental game theory have mostly changed that review ( although they have added other reviews, chiefly by showing some human behavior that systematically deviates from rational pick theory ) . Early reviews of the rational pick attack in political scientific discipline for illustration, argued that the rational pick theoreticians could non explicate why people voted, much less do more sophisticated statements about political behavior. Research Design My research design will be dwelling of intermixing all of the bing cognition on game theory every bit good as my new and advanced thoughts. I will be chiefly be concentrating on whether or non Game theory can demo the game of fire hook to be a rational competition. The game of fire hook is a game that can be played in any milieus and the sum of wages ( the cost of playing, usually money ) can be dictated merely before drama. I will chiefly utilize the resource of the cyberspace to play online ( through the medium of a professional participant ) utilizing the guidelines set out from game theory and the game of fire hook itself. Besides, the sum of cognition already available on the topic will be used to my advantage as I will be associating a batch of my new thoughts to the secondary informations that I uncover in my research. The game of fire hook is one that is played by all ages from 18 upwards, this makes implementing a questionnaire a really feasible option and because of the diverseness of participants the replies that will be accumulated will be more accurate and realistic

Celta Lesson Plan Speaking and Writitng in Past Continuous Essays

Celta Lesson Plan Speaking and Writitng in Past Continuous Essays Celta Lesson Plan Speaking and Writitng in Past Continuous Paper Celta Lesson Plan Speaking and Writitng in Past Continuous Paper . | | | | | | | | | |My personal aims for this lesson are to †¦ |Teaching materials | |Use simple instructions to explain the tasks and monitor the activities correctly. | | | |Photocopies, pictures. |and not to †¦ | | |Spend too much time writing on the board. | | | | | |Time |Stage name interaction |Procedure |Tutor’s comments | |How long will each |e. g. lead-in, listening for gist |What do you plan to do and why? What will Ss do? | | |stage take? †¦ |Please use 2 pages (or more) for Procedure | | | |TSs, SS etc | | | | | | | | |15:20 |Building a context |Use the pictures from previous teachers to elicit some vocabulary to create the context. | | | |T-Ss | | | | | |Explain to the Ss that they need to put some pictures in order to create a story. | | | | |Mention that the labels (a-i) in the pictures do not give the correct order. | | | |Write on the board: The jogger’s wallet. | | |15:23 |Pre teach new vocabulary |Ask them to think any voca bulary they think they need to tell the story. If necessary | | | | |ask them the meaning of: to go jogging, to bump into, to knock somebody to the ground, | | | |T-Ss |to sprint. | | | |Write the new vocabulary on the board eliciting and highlighting stress. Drilling. | | | | |Put the Ss in pairs (or groups). | | | | |Check for understanding with Qs: | | | | |Can you follow the labels to create the story? | | | |Hand out a jumbled set of pictures to each pair (or group). | | |15:30 |Ss-T |Ask some Ss to come to the board to write the order of their story. | | | | | | | | | |Ask each pair to tell you their version of the story. | | |Ss-T | | | | | |Ask the Ss to guess what the jogger is doing in each picture. | | | | |Read the story so they can check if they had the correct order. | | | | | | | |15:35 | |Ask them to tell each other the story. Monitor the conversations. Take notes of any | | | | |mistakes. Give feedback. | | |15:55 |Freer spoken practice | | | | |Ss-Ss | | | | | |Tell the Ss they will write the story adding more details. | | | | | | | |T-Ss |Each pair (or group) will write a sentence of the story and pass it to the next pair to | | | | |check and write the next part of the story. | | | |Freer written practice |Collect the story and explain you will mark it and give it back next class. | | |Ss-Ss | | | | | | | | | | | | | | | | | |

The relation between IM, Information Security and HRM Essay

The relation between IM, Information Security and HRM - Essay Example Software assurance is another aspect of information security. Software vulnerabilities can jeopardize intellectual property, consumer trust, business operations and services, thus the use of any software by the organization has to be in conjunction with the information security department, and these among others are some of the key roles information security plays in the safeguard of information in the Human resource departments. The paper also emphasizes the involvement of the top management in making information security an important part of the organization culture, need to establish a clear and effective information security policy and guidelines for employees. The absence of information security measures not only lead to theft, but the organization could suffer damage with minimal legal redress against the individuals concerned. In the end the paper discusses the need for an accurate measurement system and a continuous improvement policy to ensure the organization is abreast wit h the dynamic nature of the issue and is prepared to meet newer security concerns. Introduction Information management is a very vast concept; it includes a cycle of processes that supports firm’s learning activity by identifying, organizing, storing, processing and acquiring information (Choo, 1995). Information is one the most fundamental resources of an organization, one that needs to be managed like any other resource, like plant, equipment or people. Â  Forward-looking companies consider information as a strategic asset that can be leveraged into a competitive advantage in the markets served by the company (Karim & Hussein, 2008). Information, being such an important resource in an organization,... The paper affirm that the value of a firm’s investment in information security can be measured by examining the stock market investor’s behaviours towards firms IT security investment announcements. In examining the current business environment and the risks associated with it, it is important to include the role of Internet. The internet is one of the most critical infrastructures of a modern business. Firms have to take into account the broader picture when it comes to information security. Management of information in an effective manner is the only way to secure information. Board involvement is an absolutely critical issue and the top management should always play an active role in the formulation of the information security policy. Most of the times, the board members are not up to speed with the technology systems being used in the organization and what kind of attacks the company is vulnerable to. The board needs to be updated on the information security systems at least on a quarterly basis so that adequate measures can be taken to upgrade the systems, with the fast changing technologies; it has become imperative to remain in constant touch with the risks that the changing technological environment possesses. Comprehensive information security policies are well written, responsibilities are assigned and roles well outlined. Human resource department is responsible for managing human capital of an organization.

Organizations & Leadership Assignment Example | Topics and Well Written Essays - 750 words

Organizations & Leadership - Assignment Example Additionally, a strategic leader assembles valuable information concerning market trends, competitors, and other information. Alternatively, a strategic manager deals with the management of resources that will help in the implementation phase. This implies that strategic managers work on the proposed plans of the strategic leaders towards the mission and vision of the company. Another specific task of the strategic leaders is the communication of action plans to unit manager for dispersal. This is because efficient communication channels reduce risks and confusion when one leader conveys the company information. Considering this, strategic leaders normally issue information that pertains to the strategies to be adopted, but not issues affecting workers or operations. It is, however, essential to have both leaders within an organization to assist in the overall duty of managing and organizing resources. Their coordination is important for the tasks undertaken by various departments and groups of working units. They help in the decision-making because they are involved in the managerial position within the organization. This gives employees a better perspective of the organization and on how it will improve their understanding of the operations. The distribution of resources becomes efficient when the two leaders work within an organization in order to reduce wastage. This implies that the strategic leader should be able to measure the progress of the workers in regards to the attainment of the objectives. It is also apparent that organizations that employ both leaders tend to minimize errors that may emerge from the workload and organization of tasks.

Essay 3 and Module 8 Example | Topics and Well Written Essays - 1250 words

3 and Module 8 - Essay Example ccording to Aristotle, "Tragedy, then, is an imitation of a noble and complete action, having the proper magnitude; it employs language that has been artistically enhanced . . . ; it is presented in dramatic, not narrative form, and achieves, through the representation of pitiable and fearful incidents, the catharsis of such incidents" (Aristotle 11). With this definition, Aristotle in none of the way implies an unfortunate or a deadly conclusion to a certain drama. I think it is the perspective with which the audience looks at it, rather than the end itself. Taking the example of Oedipus the King, the king, hero himself faces a death, but this is viewed positively as an end to a suffered life; A happy ending to an unhappy life. One characteristic common to the times of the tragedies of Aristotle was its depiction to the lives of the highly placed kings and queens, or the kingly of that time. But Arthur Miller believed that tragedy and drama is apt for the common man too; since a common man is similarly involved in emotional situations as these royals. A commoner traverses through the same mental and developmental process as these richly. According to Arthur Miller, tragedy is all the drama an individual engages in for securing his personal dignity, which might require lying down in life. But, for his position as an individual should be rightly accepted by the society. This is not so simple; all this unrolls from a sequence of events, which are entwined in wounds caused by indignation. This tragedy in unfolded from the individual, who is characterized as a hero. This hero in his way of living is not a flawless and neither a perfect character, nor he is designed to portray pure weakness. This weakness is depicted to build around a story, where the hero plays a passive character to maintain his image and safeguard his dignity. For Aristotle, the rank and the nobility of the tragic character was of utmost importance, for him tragedy represented actions of person

The Role of Scholarly Elites in Chinese History and Culture (Tang Essay

The Role of Scholarly Elites in Chinese History and Culture (Tang dynasty to the High Qing) - Essay Example They did this through their roles as active politicians in different dynasties, social reformers, philosophers and poets among other roles. The scholarly elites would compel people to practice certain things or to uphold new values for the society’s wellness. Some would also criticize the way some rulers were leading the Chinese dynasties and in most cases they would end up being the ambassadors of revolutionary changes in the political scene in ancient China. There are very many scholarly elites who lived in ancient China and their contributions to the history of China are still evident. This paper will focus on Lao Tzu, one of the most influential scholarly elite in the ancient China, who piloted the Chinese people to uphold the values of Taoism. Lao Tzu means old master in Chinese. Lao Tzu was a religious philosopher in ancient China who lived among other popular philosophers like Confucius. One of his most popular writing is the Tao-Te-Ching. The writing contained principles on the way to live in harmony in a community. Lao Tzu was born in the 7th century in Louyang in China. His real name was Li Erh. He worked for the King of Zhou as the custodian in the archives. He had several other names given to him by various people and religious leaders for his extensive wisdom. His wisdom can be attributed to his extensive study of the writings in the archives. He had access to a vast number of scholarly writings. Lao Tzu was a mentor to many other philosophers who would frequently visit him to get his point of view on contentious issues. He would always give them his counsel and most of them took it. When he reached 80 years of age, Lao Tzu decided to leave the kings place and he set out for the desert, citing that the experiences he had with the people was depressing since they had refused to follow the path of goodness. On his journey to the desert, a guard stopped him and asked him to record his wisdom. He wrote a book on all his wisdom and it

IT163 BD Unit 2 Research Paper Example | Topics and Well Written Essays - 250 words

IT163 BD Unit 2 - Research Paper Example The objectives and needs of the enterprise must be considered when making decision on what to use in a distributed relational database. How the application program is going to be coded, where it resides in regard to the data and the network design that merges or connects the application program are all very important design considerations. Database design in a distributed relational database is more complex than when dealing with the I series relational database. It is important to understand the purpose of the business or the organization for which the database is to belong and the relational database technology. Operations that necessitate particular attentions when forming your strategy include general operations, networking protocols, system security, accounting, problem analysis and backup and recovery processes involved. Of great importance is to avoid replica of rows of the same data available in a database. This is referred to as data redundancy. Data redundancy gives problems to IT departments responsible for database management. Redundancy can be avoided by the use of keys in tables. For example, in the database of an organization for accessing and storing employees’ data, then for each employee we have a defined primary key condition for employee number. If an attempt is made to enter a second row of the same data for the employee the system should

Pro Life Essay Example | Topics and Well Written Essays - 500 words

Pro Life - Essay Example It is rather known most commonly as the opposition to most abortion case; the support to new life. The major stated goal of the pro-life movement is to "restore legal protection to innocent human life" (Matthew, 2006). This includes the protection of the fetuses and embryos, those who are physically incapacitated that cannot tell their thoughts anymore, and people who are too weak. There are three kinds of people in the world: those who only watch things to happen, those who knows how to make things happen and those doesn't even know whatever it is that hit them. Today, the majority of the people of the world are those who sometimes cannot even be bothered with what's happening, and the one's who make up the first and the last category. In today's reality, it is very hard to establish a common goal and further, fight for it; as people also considers the greatest destroyer of peace today is abortion, because it is believed that it is the direct killing of an innocent child, and by the term, it is also a kind of "murder" by same person who gave life to it. It is no longer just the issue of a woman's right to choose the number of children that she will bear.

The Role of Scholarly Elites in Chinese History and Culture (Tang Essay

The Role of Scholarly Elites in Chinese History and Culture (Tang dynasty to the High Qing) - Essay Example They did this through their roles as active politicians in different dynasties, social reformers, philosophers and poets among other roles. The scholarly elites would compel people to practice certain things or to uphold new values for the society’s wellness. Some would also criticize the way some rulers were leading the Chinese dynasties and in most cases they would end up being the ambassadors of revolutionary changes in the political scene in ancient China. There are very many scholarly elites who lived in ancient China and their contributions to the history of China are still evident. This paper will focus on Lao Tzu, one of the most influential scholarly elite in the ancient China, who piloted the Chinese people to uphold the values of Taoism. Lao Tzu means old master in Chinese. Lao Tzu was a religious philosopher in ancient China who lived among other popular philosophers like Confucius. One of his most popular writing is the Tao-Te-Ching. The writing contained principles on the way to live in harmony in a community. Lao Tzu was born in the 7th century in Louyang in China. His real name was Li Erh. He worked for the King of Zhou as the custodian in the archives. He had several other names given to him by various people and religious leaders for his extensive wisdom. His wisdom can be attributed to his extensive study of the writings in the archives. He had access to a vast number of scholarly writings. Lao Tzu was a mentor to many other philosophers who would frequently visit him to get his point of view on contentious issues. He would always give them his counsel and most of them took it. When he reached 80 years of age, Lao Tzu decided to leave the kings place and he set out for the desert, citing that the experiences he had with the people was depressing since they had refused to follow the path of goodness. On his journey to the desert, a guard stopped him and asked him to record his wisdom. He wrote a book on all his wisdom and it

Pro Life Essay Example | Topics and Well Written Essays - 500 words

Pro Life - Essay Example It is rather known most commonly as the opposition to most abortion case; the support to new life. The major stated goal of the pro-life movement is to "restore legal protection to innocent human life" (Matthew, 2006). This includes the protection of the fetuses and embryos, those who are physically incapacitated that cannot tell their thoughts anymore, and people who are too weak. There are three kinds of people in the world: those who only watch things to happen, those who knows how to make things happen and those doesn't even know whatever it is that hit them. Today, the majority of the people of the world are those who sometimes cannot even be bothered with what's happening, and the one's who make up the first and the last category. In today's reality, it is very hard to establish a common goal and further, fight for it; as people also considers the greatest destroyer of peace today is abortion, because it is believed that it is the direct killing of an innocent child, and by the term, it is also a kind of "murder" by same person who gave life to it. It is no longer just the issue of a woman's right to choose the number of children that she will bear.

Strenght of Women in Indian Novels Essay Example for Free

Strenght of Women in Indian Novels Essay India has been a country where males have dominated society and oppressed the fairer sex. Only recently have things changed and currently India has its first woman president. This domination has caused women to actually believe that they are indeed inferior to men. It is therefore not surprising to find women content with the subservient life they were forced to lead, like in Mulk Raj Anand’s ‘The Coolie’ where in Munoo’s village, his aunt â€Å"†¦had done the housework herself, untiringly uncomplainingly and quietly. But in stark contrast, to find women voicing their opinions, or acting against the norms of society does shock the average Indian because examples are few and far between. Interestingly therefore, I was surprised to find that out of nine Indian novels that I read I found women with strong characters in six. The strength of these women can be categorized into three distinct groups with two books under each subdivision. The first category would consist of women with strong will powers, the second would describe women who fought against society and the final category would comprise of women who committed homicide. The first example of undaunted will power is in Sharat Chandra’s ‘Queen’s Gambit’ aka ‘Chandranath’ where the daughter of a widow who eloped with a man is married to a rich village Brahmin, only for the villagers to oppose the union with the husband following suit. He refuses to eat from her â€Å"†¦filthy hands†¦Ã¢â‚¬  Despite being pregnant, the wife quietly walks away from her husband’s life and begins life afresh in the company of an old chess player. She gives birth to a baby boy whose father isn’t present for the first few years of his life. But the father returns and the wife not only forgives him for having deserted them but taunts him for his previous remark of eating her cooking â€Å"†¦will you eat rice from my hands? † She then goes back to the village to resume the life they once had. Similarly in the 2008 Booker Prize winning ‘White Tiger’ by Arvind Adiga we see Pinky Madam disgusted with life in India, and wanting to return to the life she once had in America. She perpetually complains to her husband telling him â€Å"†¦Why can’t we go back Ashoky? Look at this fucking traffic jam†¦Ã¢â‚¬  and â€Å"†¦You promised me, Ashoky, we’ll be in Dehli just three months and get some paperwork done and go back†¦Ã¢â‚¬  But her husband has come to stay in India for good, and when one night in a drunken stupor she runs over a child on the road, a change begins in her. She feels guilty and even more so, when the husband and the brother in law decide to charge the driver with the crime. Nonetheless, some miracle saves the driver but Pinky madam isn’t satisfied and feels guilty for her crime, she wants to compensate the family despite the opposition from everyone else in the household. When denied this opportunity she takes matters into her own hands. She commands the driver in the middle of the night â€Å"†¦Ã¢â‚¬ËœYou’re going to drive me’†¦ she got out at the airport – then slammed the door and left†¦Ã¢â‚¬  Thus she chooses to renounce her rich and luxurious life and divorce her husband because she feels she has wronged society. But in our next category, it is society that is doing wrong to a history professor. In Gita Hariharan’s ‘In Times of Siege’, a writer of history books, Shiv, touches a sensitive issue when seemingly demeaning the image of Basava a Hindu poet who was regarded widely as a divine figure. Fundamentalists storm protests against the helpless man and even ransack his office. His sole helper in his time of siege is the daughter of a family friend, Meena, who has broken a foot and is living with him, while his wife, Rekha, is away. Meena is dynamic despite her handicap and with the help of her friends’ looks to combat the fundamentalists by distributing pamphlets and organizing rallies, which she hopes will help to exonerate Shiv. Her courage is a mismatch when compared to Shiv’s who seems lost without her and depends on her like the crutches she uses to walk about. â€Å"†¦ Her face glows in the smoky room, almost like an avenging angel’s. Shiv finds himself drawn in†¦Ã¢â‚¬ . They even share a romantic moment: â€Å"†¦Meena, the very heart of things. Meena, a sweet and disturbing mixture of irony and inexperience. Meena, whom he has just about touched; who transformed him, for all of fifteen minutes one evening, to a simple organism†¦Ã¢â‚¬  Finally as the days pass the event is forgotten and the dark cloud of attention lifts from Shiv without any serious consequence. Though in the last case no serious consequence ensues from the action, in Matampu Kunjukuttan’s ‘Outcaste’ the whole race of Namboodiri Brahmins are made to pay for their way of life, which permits illicit liaisons in the case of men, while women found guilty of this crime are ex-communicated. The birth of a girl in the â€Å"†¦Thazhath House†¦Ã¢â‚¬  begins what Chematiri Otikkan, a reputed astrologer and priest, calls the â€Å"†¦Kali Yuga†¦Ã¢â‚¬  or the destruction of their kind. Even though he foresees the havoc this girl will bring about on their sect, Chematiri agrees to educate the child. A beautiful Naboodiri Brahmin by birth she learns everything her master has to teach till she comes of age. She is then married to man whose elder brother is unmarried. At first to her horror on her wedding night it is the elder brother who enters her chamber before the younger brother, who stands guard at the door, which is bolted from the outside. As soon as the elder brother touches her â€Å"†¦inner eye opened. The purpose of her birth was revealed to her in that moment. Her weariness vanished†¦The primal figure of the Mother Goddess in a graveyard, wearing a garland of skulls, gleefully sucking the blood trickling from the decapitated demon’s head, appeared in her mind’s vision†¦ In that instance the bridal chamber was transformed into a chamber of birth†¦ Paptikutty! The Goddess of Revenge! The personification of power, an incarnation born on hearing the clarion call of Time itself†¦Ã¢â‚¬  She then has affairs with a numerous important people and records all these experiences with proof and when she is produced in court she reveals all the details and gets many respected Brahmins whom she has seduced, ex-communicated. She is another Femme Fatale that one comes across so often in literature. Finally the last category is dedicated to the murderers, first in Shashi Deshpande’s ‘If I Die Today’ in a medical campus a cancer patient, Guru comes and shakes up the lives of a few families. At first he is looked upon as a friend who is about to die, but as the days pass a general hatred for the man seems to spread like a disease among the doctors. One night he is murdered, and while probing into his death, another innocent man, Tony, is murdered too. The author clearly describes the troubles in the relationship of each of the families and nobody knows who the killer can be, only that it is someone among them. The climax of the story reveals that the murderer is Vidya, the Dean’s sister who seems to have no motive to kill Guru. The only possible explanation given by the storyteller is that â€Å"†¦Remember the relationship between her and her brother. The Dean was four years older. He must have been a tremendous influence on her, right from their childhood days†¦She must have admired him and looked up to him. Let’s just say that and not get too Freudian Oh yes, its obvious now she couldn’t bear anyone to mean more to him than she did†¦Ã¢â‚¬  and â€Å"†¦there was Tony†¦ going about telling everyone he knew who it was†¦ and Tony was not ready to let her know so soon, either†¦ that was when Vidya decided to get rid of Tony before he got any closer†¦Ã¢â‚¬  Even more gruesome than these two win murders are the murders brought about by Queen Supalayat in Amitav Ghosh’s ‘The Glass Palace’. â€Å"†¦ Of all the princesses in the palace, Supalayat was by far the fiercest and most willful†¦ she†¦ fell headlong in love with h er husband, the King†¦ and†¦ in order to protect him from her family she stripped her mother of her powers and banished her to a corner of the palace†¦She then ordered the killing of every member of the Royal Family who might have ever been considered a threat to her husband.

Growth And Evolution Of Tourism Industry

Growth And Evolution Of Tourism Industry The fall of Roman Empire resulted into downfall of tourism, at least till the end of Middle East. The available facts reveal that Roman evinced interest in visiting temples, shrines, festivals and baths for health and amusement. The contours of Development underwent radical change at least till the 15th century. The trade and commerce along with religious activities gained the momentum but till the beginning of industrial revolution, tourism continued to remain the matter of pilgrimage. Of Course a number of developments took place between 15th and 18th centuries. Specially In the industrial world which raised the significance of specialization or expertise for excelling competition. This motivated the elite of the society to go abroad for enriching the knowledge, speeding up the learning cycle developing the excellence and making possible cross fertilization of thoughts and ideas. By the turn of 19th century, we find multifaceted development in transportation, communication and, tec hnological sophistication, which energized the process of industrial transformation. The tourism started developing as a business and the professional Travel agents started taking part in the process. With the beginning of the 20th century the process of invention and innovation stated gaining momentum which made ways for the development of infrastructural facilities and further added new dimensions in tourism business. No doubts, the World War I and World War II obstructed the flow of development but the second half of the 20th century proved to be golden age, since almost all the countries of the world started patronizing tourism as an important economic activity. Thomas cook was of the view that beauty is for the people. The opinion of Mr. Cook generated new dimension in the tourism business, which paved copious avenues for development of tourism as an industry. We cant deny that since the time immemorial travel has been first choice of masses , the qualitative improvement in the process could take place with the participation and co-operation of leading global organization , such as WORLD TOURIST ORGANISATION, PACIFIC AREA TRAVEL ASSOCIATION, INTERNATIONAL UNION OF OFFICIAL TRAVEL ORGANISATION or so With the development of a broader concept, the essence of Tourism further distilled and it was more holistic approach because in the general theory of tourism, Walter Hunziker and Kurt Kraph (1942) considered it both a human As well as economic activity. In 1974, Burkat and Medlik again brushed up this approach since they viewed tourism as a composite phenomenon embracing a whole range of different relationship between travelers and the host popu lation. The intensity foreign exchange requirement was found at its peak and the tourism appeared to all of them an important source to be tapped optimally. In the face of succulent benefit, the developed, less developed and even the Developing countries started assigning due weight age to the tourism industry in their national development agenda. We agree with this view that with tremendous Socio-economic potential, the tourism industry is considered to be an economic bonanza which paves avenues for the Development of a number of allied Industries, such as hotel, communication, banking transportation, trade and commerce or so. In addition, we also consider tourism a potential source for making possible world peace through mutual appreciation and international understanding. In the Indian perspective, we find Seventh Five Year Plan as watershed in the Development of tourism industry. For the first time, the vast potential of tourism as a foreign exchange earner and generator of employment opportunities was recognized. Several policy initiatives were taken to develop the tourism sector In the development of tourism, the public sector has made a significant contribution. Of late, the industry is equipped with a reasonable infrastructural base and is poised for a self-sustained growth. The future growth of tourism is required to be activated with the support of the private sector. The strategy for the development of tourism is required to be designed on the basis of low-cost economy, higher level productivity, efficiency in the use of infrastructure and sophisticated tourist facilities. The tourism industry bounced back from the global economic slowdown of last year with 2011 poised to show a positive growth number. As a matter of fact tourism is one of the largest industries globally, both in terms of size and employment ($5.4 trillion and 8.6 per cent of the global workforce.) Indian tourism industry contributes 6.4% of total GDP. This compares to 3.3% for automotives manufacturing, 4.5% for education and 3.7% for the mining industry. So INR 6.7 billion is contributing from tourism industry in India. PRODUCT PROFILE 1. Holiday as a Base Mass Market, Popular Market 2. Demand as base Primary, Secondary opportunity 3. Geography as a base Cities, Provinces, Regions, Countries 4. Psychography as a base Lifestyle, Personality Motive, Product, Knowledge. 5. Demography as a base Age, Sex, Occupation, Class, Religion. 6. Socio-economic of base Rich, Poor, Rural, Urban, Literate, Illiterate 7. Purpose as a base Business Travel, Cultural Tourism, Common Interest 8. Age as base Kids, Teens, Youths, Young, Married, Single. The holiday base focuses or attention on the fact that long-distance tours require availability of more leisure hours. The holiday market is classified in terms of demand. The different categories are, the mass market, the popular market and the individual holiday market. The mass market involves largest number of- vacationists who generally travel in long groups. They prefer all-inclusive tours. The users belong to the conservative group in which we find skilled and semi-skilled workers, blue-collar employees as the potential users. The users are generally class one and class two groups, pensioners and retired people. The individual holiday market involves social group-A7 like corporate chairman and senior executives. We find an apparent change in the behavioral profile of different categories in the holiday base. Another base is purpose in which we find business travel market, cultural tourism market, common interest tourism market and conference and convention. The demand base classifies markets into primary tourism market, secondary tourism and opportunity tourism. The geographic base includes lifestyle, personality, motives, product and knowledge. The demography base covers age, sex occupation, class and religion. The socioeconomic base makes classification like rich, poor, rural, urban, literate and illiterate. The age-base classifies markets for kids, teens, youths, young married and old people market. The aforesaid small segments simplify the task of tourist professionals. They know about the changing needs and requirements of different segments and innovate their strategic decisions accordingly. The development of marketing resources in tune with the changing levels of expectations make the ways for the stimulation of demand and simplify the task or marketers. It is in this context that we need to segment the market for the different allied industries helping the tourism industry in many ways. Designing a Package Tour In the process of formulating a sound product strategy, there are a number of factors to be given due attention. The designing of a package tour occupies a place of outstanding significance. For the profitable marketing of tourism services, it is pertinent that the different components of product are managed in a right fashion. This gravitates our attention on the offering of a package holiday product which necessitates management of the following factors. Destination The development of destination or tourist sites has a far-reaching impact on attracting the tourists. It is essential that destination or the tourist sites are easily accessible. This necessitates safe, fast and reliable transportation facilities hither and thither the tourist sites. To be more specific for promoting world tourism or attracting the foreign tourists, it is essential that the flying time is made proportionate. The site should be clean, the beaches should be sandy, sun-shine should be certain, the entertainment facilities at the site should be of quality the site should be safe to walk about, the local people should be friendly, the tour operator, the travel guides and others should have competence of speaking English and other regional languages. These facilities at the destination would add attractions. Management of Airport While managing the tourism product, the airports are required to be managed carefully. The airport should be local and convenient. The arrangement for car parking should be safe and adequate. It should not be congested but it should be spacious. In addition, the shopping facilities should be duty free. The airport should be clean and the vehicles should be available so that tourist doesnt face any trouble. Besides, the security arrangement should be tight to protect the passengers and their valuables. The aesthetic management occupies a place of significance in the very context. Airlines The flights should maintain the time schedule otherwise a dislocation may invite multifaceted problems, not only to the tourists but even to the airport authorities. The services should be reliable, good and polite. The sophisticated modern aircrafts of new generation should be included in the fleet to attract the tourists. The safety record should also be up to mark to remove the fear psychosis or psycho-fobia. Road and Rail Transportation For the tourists preferring to travel by buses of railways, it is significant that the stations are well managed. The booking and reservation counters should be managed scientifically. The enquiry should be controlled by efficient and well behaved staff. The safety arrangement should be adequate to counter the law and order signposts should be positioned at right places to help the travelling passengers. Hotels For managing the hotel services, it is essential that we are also careful to the hotel accommodation facilities. It is pertinent that hotels are easily accessible to the tourist sites or beaches or shops. The hotel personnel trustworthy and competent enough to speak English and other regional languages. They are supposed to be friendly. The management of facilities at hotels need due care. Though the standard of services, amenities and facilities depend upon the grade of hotels still it is essential that hotels offer the promised services to the users. The gap between the services-promised and service-offered should be bridge over. The hotels should be well maintained, the decor should be attractive; possibly a fair mix of eastern and western culture, the atmosphere should be calm and quiet; specially at the night time, public rooms should be adequate in number, the swimming pool should be neat and clean where inflow and outflow of water should be scientific to protect the danger of water contamination or pollution. There should be bar with good range of drinks. The bedrooms should be spacious in which balcony facilities should be made available. The childcare services should also be made available. Particularly at the beach resorts, the sea view should be possible with all rooms, in-room telephonic services should be available, in, and room-TV should be provided. There should be adequate cupboard space. The hangers should be attractive and artistic, toilets should be neat and clean and well equipped with east and west provisions. The lighting and ventilation arrangements should be adequate. The intensity of light at different points should be given due weightage. While managing hotels, the restaurants and cafeterias also need due care. The restaurants and cafeterias should be well managed. The food and drinks should have taste-orientation. The varieties of meals and drinks should be available. The seating arrangements should be comfortable, the meal should be flexible and the hotel personnel should be polite and friendly. Resort Representatives Regarding representatives of resort, they should be-knowledgeable friendly, accessible and competent. Miscellaneous In addition, the fellow travelers should be like-minded. The main thing is to make the tour pleasant and memorable. If the tourists have companionable fellow travelers, the journey would of course remain memorable. The aforesaid facts make it clear that being an amalgam of a number of industries and services, the tourism industry is known as a multi-segment industry in which the designing of a package which proves its instrumentality as a motivational force is found a bit difficult and challenging. It requires professional excellence so that we are in a position to assess the changing levels of expectations of the guests/tourists and all the required amenities and facilities are made available to help tourists to go to the destination, to enjoy and to come back safely. The tour operators and transport operators bear the responsibility of formulating a package tour and therefore they should have world class professional excellence to know and understand their changing needs and requirements. The services are related to a number of industries managed by others and therefore, the tour operators and transport operators managing the affairs should make it sure that whatever the promises they have made on behalf of hotels, airways, railways, roadways are not to be distorted. This is likely to project the image of tour operators and therefore a gap between the services-promised and services-offered would make the task difficult. It is against this background that designing of a package tour occupies a place of outstanding significance and all the allied industries making the package are required to be careful that they are not inviting degeneration. DEMAND DETERMINATION OF THE INDUSTRY You should know this fact that India is such a country which is rich in beautiful and amazing places. Some places are god created whereas some are manmade. But in spite of having unbeatable tourism potential, lesser number of tourists visit different destinations of India for which it is known. Though Government authorities are continuously paying attention towards the growth of the tourism industry but still it is lacking the attention of a good number of travelers. It is a fact that tourism industry is contributing a large amount to the total GDP of the country so governments want to attract a good number of tourists to India. But Indian tourism is lacking a good number of tourists. This may be due to various reasons. Some of the important reasons are: PRICE:- While time and price are self-explanatory, pricing is an art in itself and requires careful study as part of corporate policy. Price is the most powerful single variable in the marketing mix. But it does not operate in isolation. Value for money, albeit at different levels, is imperative. The product must be in demand or fashionable. It may be in short supply. Competition can be weak or strong, affecting achievable rates. The wide variety of airline and hotel rates for basically the same product at different times and conditions of sale reflect these characteristics. The market may be very price sensitive, as in the case of traffic from Northern European urban areas to Mediterranean beaches where there is a strong competition and a wide choice. There are also resorts and their establishments offering exclusive attractions, justifying a premium price. Price discounting and discrimination, and segmentation, in the market has always been a feature in travel services. The historic rule is to charge what the market will bear. The product is highly perishable and cannot be stored. It is necessary normally to appeal to a number of different segments. The railways invented first-, second- and third-class travel on scheduled services. When capacity exceeded demand, excursions and package tours were invented, the purpose being to sell to capacity and maximize the yield or return. Prices can be lowered segment by segment. But the marketing task is to ensure that cheap traffic does not drive out or invade the higher price and regular clientele. Airlines, for example, offer Saturday night stopover fares at half or less than full fare, on the assumption that full fare paying travelers, notably business travelers, will not stay over the weekend. In times of crisis or recession, special rates apply. In fact, recession has always been the mother of invention in tourism, giving rise to new initiatives that created new movement. Packages, cruises, specialist tours are all examples. Indeed many hotels have created events to attract business. Tactical plans must be highly flexible, short term and changing to meet the varying tides in demand, especially seasonal change. Economic and political perturbations usually unexpected, can alter trade suddenly and sometimes with great force. Currency devaluation, the Gulf War and the severe recession of 1991 in world markets are examples. The strategic plan with its long-term marketing implications needs consideration with the development plan. As marketing has a key role in product formulation the plan must select market segments. For example, it may give priority to quality and higher priced services, which will affect the investment in equipment to provide luxury items. It will be important to select segments that fit together. At a later stage in preparing the marketing plan, a detailed product/market match exercise will be necessary. The early resort promoters understood the selective approach very well. There were from their inception select resorts, usually quiet, small and patronized by the upper classes and higher spenders, and large, gregarious resorts which were popular centers for lower class visitors. THE SUPPLY DETERMINANTS:- There are supply determinants, ranging from absolutes such as under- or overcapacity to infrastructure weakness, e.g. transport bottlenecks and health and security dangers or political instability. Such factors can seriously limit or even destroy for a time a tourist destinations reception capacity. The marketing plan will take such factors into account. SEGMENTATION AND MOTIVATION:- Two key aspects of the third demand determinant consumer preference need careful study. Indeed the success of the whole marketing operation depends on this. They are segmentation and motivation. Tourisms mass expansion takes many different forms. It is a heterogeneous not a homogeneous movement, made up of many different types of traveler, seeking a wide range of tourism products. Thus the mass movement divides up into a number of segments, each differing from the others and needing a separate approach in sales, servicing and product provision. There are many possible divisions and subdivisions which can be made usefully in planning, but essentially the segmentation task is to identify specific groups in the travelling population interested in the same type of facility and service. The group identified must be large enough to warrant separate marketing or production attention, to make a specialist approach profitable. It must also be possible and practical to reach this section of the population in an effective way. This means that the group should not be too dispersed, and that there should be efficient media and distribution channels enabling the producer to reach the customer at a reasonable marketing cost. There are a number of criteria and categories in segmenting the total market. POOR ARRANGEMENTS OF TRANSPORTATION FOR THE TOURISTS:- Even after making lots of effort in improving qualities of the comforts for the tourists, it is said that the transportation system still requires to be improved. Tourists from outside India want to enjoy their tour with comforts in all respect and they are ready to pay for all these facilities. So it is essential to offer the best transport facilities for the tourists in order to attract more and more tourists. NON-STANDARDIZATION OF FARES AND RATES:- There are not any standard fares and rates for the transportation. Due to this tourists face lots of problem. Most of the travel agencies want to earn more and more especially from the tourists outside India. This ultimately gives a bad impression of India on outsider. IMPROPER MAINTENANCE OF HERITAGES:- With the advancement of tourism industry in India, numbers of heritages and resorts are built at different destinations in order to avoid inconvenience to the tourists. But most of the heritages are not maintained properly and these things are disliked by the tourists especially from outside India. LACK OF SECURITY AND CHANCES OF HARASSMENT:- If we talk about the security of the tourists, it is little bit weak. We cant say with full confidence that the tourists who tour to India are secured completely. LACK OF TRAINED AND PASSIONATE PROFESSIONALS:- Due to lack of trained and passionate professionals, tourists dont enjoy and get satisfied fully. LACK OF PROMOTIONAL STRATEGIES:- Indian tourism must adopt a good number of promotional strategies which will help in attracting a large number of tourists. ABSENCE OF HYGIENIC AMENITIES IN THE RESORTS AND HOTELS:- Though there are numbers of hotels and resorts but most of them lack in hygiene especially in the basic amenities which they offered to the tourists. PLAYERS IN THE INDUSTRY TOURISM COMPANIES MARKET SHARES Prime Travels Thomas Cook India SOTC tours Cox Kings Club Mahindra Holidays Kuoni Travel Group, India Galileo International Goodwind Travels Pvt. Ltd Airtravel Enterprise India Compass Tours India KEY ISSUES AND CURRENT TRENDS Tourism as one of the important foreign exchange earning industries has manifested great potential of growth under liberalized Indian economy. To attract the foreign tourists in India, liberal policies and reduction in taxes along with a comprehensive package for attracting tourist and foreign investment are the need of the hour. There is also a need to increase the governments role in promoting India as a brand. Just like exports and other sectors, tourism will grow only if the India brand is established in the global market. Hence, we must have an open mind on alliances with other countries, which might help in adopting better promotion strategies, marketing, services and packaging. Only overall growth can help in improving revenue generation, which needs to grow in line with the additional capacity being setup by the hospitality industry. Present Position of Tourism Industry in India:- It may be mentioned here that the Government of India had no Tourism Policy for more than forty years since the initiation of planning in the country in1951. Consequently, no efforts were made to lay down any sort of infrastructure for the promotion and development of tourism industry in the country. As a matter of fact, the country, after independence, had to pay serious attention towards increasing food production and laying down infrastructure for industrial development. On both the fronts, the country made tremendous progress and became leader of the developing nations. In order to achieve targets of faster economic growth, a number of Public Sector Enterprises were set up including India Tourism Development Corporation. However, no worthwhile progress was made in developing tourism in accordance with tourism potential of the country. It was only in 1992 that a tourism policy was laid down by the Government of India. As far as total revenue to the Government of India is concerned, tourism is the third largest source of foreign exchange earnings to the country after garments, gems and jewelry. India has tremendous potential to earn more foreign exchange because it has a huge and diverse potential for tourism ranging from pilgrimage tourism, beach tourism, eco-tourism, spiritual and health tourism to leisure and adventure tourism. The amazing diversity offers tourists everything they want to enjoy from a holiday but still we could not capitalize on the huge variety of amusements offered by our country. In order to attract the influx of tourists in the years to come, the Government of India has allocated US $590 million for the tourism sector for the period of 2002-07. While the global tourism market has shown negative growth, tourist arrivals in India have improved a little in the recent past. This is a positive indication but much more can be done to promote inbound tourism in India. In brief in I ndia, the tourists feel insecure and irritated on account of unwanted paper work, time consuming compliance of various rules and regulations, customs and immigration formalities, currency convertibility, beggars, tipping, bargaining, environmental pollution, transport problem, high rates and taxes etc. Beggars are such a nuisance that they are visible almost at all tourist spots, hotels, shopping centers, markets, monuments, places of worship, railway stations and bus stands. They constantly follow the visitors and there have been occasions that the tourists are so much irritated that they cut short their visits, shopping and spending. The tourists, thus, ignore India to avoid hassles and prefer other destinations where the specter of poverty and its manifestation like begging do not spoil their holiday spirit. Thus, Indias third largest foreign exchange earning industry is beset with a large number of problems. These problems have been examined in greater details in the pages that follow. RECENT CHALLENGES OF TOURISM INDUSTRY IN INDIA:- During the last few years tourists have witnessed good amount of violence and killing almost in every country including India. Kashmir, historically known as Heaven on the Earth, appears to be deserted on account of terrorism and violence. A large number of tourists, who used to visit and stay for a longer period in the Kashmir valley, do not tour the State of Jammu Kashmir for fear of violence and aggression. The business travelers also schedule their business trips only when it is absolutely essential. In fact, terrorism and violence have become the first and the foremost problem for tourists everywhere and India is no exception. The problem has assumed such alarming proportions that the world community must find its last in solution. The injustices done to the people in various parts of the world have result in great damage to tourism industry all over the world Tourists, especially of the developed countries; have been avoiding such destinations where there is any chance of viol ent activities against them. The problem has become so acute that the Governments in UK and the USA, in the recent past, had to issue travel advisories to their tourists. Though these travel advisories were, later on, withdrawn but the damage had already been done. India is not a preferred destination now for most of the Western tourists who spend, from our standards, a lot of money on tourism. Tourists are also irritated on account of unwanted paper work, time was the compliance of rules and regulations in India. In addition to customs and immigration formalities, language barriers are also the major problems faced by the foreign visitors. The difficulties of entry and exit too spoil half of the holiday charm. Again, our poor infrastructure, shortage of packaged tours, lack of connectivity between places, lack of transportation, our failure to create mass awareness throughout the world, polluted environment, discriminating economic and social behavior, inadequate and inexperienced staff, uneasy current convertibility and lack of multi-linguistic guides come in their way of pleasant tour and make the foreign tourists reluctant to come to India. PEST Analysis The Indian tourism industry has seen rapid growth in the last few years. Before any kind of analysis is undertaken, it is important to find out what are the main environmental influences that have lead to this growth and how the extent to which the changes are occurring. This is important because the change in these factors can have significant effect on the way the industry performs. These environmental influences can be analyzed by using the PEST Analysis. The PEST Analysis within its parameters indicates the importance of the political, environmental, social and the technological changes on the industry. a) Political / Legal Political The political factors are the main force of the industry. The Indian tourism industry is built on the backbone of Government support and the industry cannot sustain itself without it. The various archaeological sites and the places of historical importance, the roads and the railways are all in the hands of the Government. All the support services like the hotel industry, the airlines industry and the tourist operators to name some are heavily dependent on the support and the cooperation of the Government. The major reason as to why the tourist visits India is for the vast and rich heritage that our country has .That is under the control of the Government through the Archaeological Survey of India. Any policy change that comes into force can have dramatic effect on the way the industry players perform. For example, the Government charges high rates of taxes on the luxury and the star category hotels and this has always been a cause of disagreement between. The hotel association and h as been getting many incentives and many has been getting the government .There are many areas where the growth of tourism has not been rapid or has been dramatic fall because the political environment has been conductive. Examples are the North East for the former and Kashmir for the later. The neglect of the Government in Developing the North East leads to a situation where there is practically no tourism in the seven. Similarly, the political turmoil in the state of Kashmir has seen the virtual decimation of the flourishing tourism industry. The Heaven on Earth is A virtual hell for the industry. There has been a major change in the policies of the Government as regard to the industry. The hotel industry has been getting many incentives and many State Government are encouraging the growth of major hotels in their states. After years of tight control over airport infrastructure, Government has finally taken the decision to privatize the airport. Cobwebs and even rats were the frequenters in the arrival lounge at a major international airport of India . It is the only way to improve their condition. Tourism has been a Neglected sector in India .Though it was recognized As a priority sector in the Seventh Five Year Plan but hardly anything was done to promote this industry. Recently, the BJP Government has even dropped it from the National agenda. It is t