Starbucks Essay Example | Topics and Well Written Essays - 2000 words

Starbucks - Essay Example The next portion of the essay will describe theoretical background of marketing concepts. Marketing Concepts Research scholars such as Burrow (2011), Sandhusen (2000), and Mercer (1996) have stated that organizations need to decide marketing strategy in terms of marketing mix, segmentation and target market, in order to become successful in competitive business environment. Kotler et al (2009) have pointed out that organizations need to change marketing mix such as product, price, place and promotion in accordance with the situational perspective, in order to achieve competitive advantage. Kotler et al (2009) have tried to establish link between implanting right marketing strategy and competitive advantage model proposed by Michael Porter (1980, 1985, and 1991). Elements of marketing mix can be explained in the following manner: Product Companies manufacture new products in order to match steps with the ever-changing nature of consumer demand. Organizations develop products through m ultiple stages like generating idea about new products by using primary and secondary research; selecting the potential idea through idea screening, testing the concept of product development with the help of feedback of customers, analyzing the business aspect of the product development such as market volume, price estimation, market size calculation etc., launching the product in small market segment in order to test acceptance of the product, manufacturing the product on commercial basis after achieving success in test marketing phase and finally commercializing the product. Ansoff matrix can be used in order to understand the significance of product concept in marketing. (Source: Stone, 2001, p. 51) According to Ansoff matrix, companies develop product strategy due to four reasons, 1- increasing market penetration by existing products in existing markets with an intention to decrease risk factors associated with entering new market, 2- developing new products for the existing ma rket in order to achieve competitive advantage over competitors, 3- launching an existing product in new markets in order achieve business growth in foreign shore without investing huge amounts of capital in new product development, and 4- launching new products in new markets in order to create brand awareness among customers. Mintzberg et al (2003) have stated that companies need to decide the product portfolio in accordance with the demographic and societal trends of a particular country. Price Companies decide the price of products in accordance with macro environmental characteristics of market and in some cases organizations decide the price of products in order to enhance brand image. For example, Apple use premier pricing policy or assigning high price on products in order to show class and aristocracy, while Wal-Mart uses cost orientation strategy in order to offer everyday merchandises at everyday low price (EDLP) to customers. Adopting EDLP model has helped Wal-Mart to ac hieve price competitiveness over their competitors. Place Companies decide distribution strategy in order to distribute products to customers. Organizations design distribution channel backed by retailers, wholesalers, online sales channel, c&f agents, company sales executives etc., in order to

Art History (Michelangelo) Essay Example | Topics and Well Written Essays - 250 words

Art History (Michelangelo) - Essay Example The placing of David outside of the Florentine government created a symbol for freedom and protection for the residents of the city. Instead of portraying King David from the Scriptures after defeating Goliath, Michelangelo decided to show David before the great battle with Goliath. The slingshot hanging casually over his back show David’s fearlessness fulfilling Catholicism theory that David had God on his side. The muscle toned young man Michelangelo depicted was another portrayal of the heroic nude. The heroic nude of David could be considered as the strength of God through a human in this instance. Although a famous sculpture, David does have a flaw. The most noticeable flaw is the fact that David is uncircumcised. Michelangelo learned to draw nudes from the morgue of Florence, but probably never seen an unclothed Jewish man. Even if he did see an circumcised male, the questions of placing a circumcised male in view of the public would have been too controversial. David fulfilled a prideful purpose for the city of Florence. A strong looking Italian David stood guard over the government. The calmness in the statue’s face shows no fear in the face of an enemy. David reassured the Florentines no matter the other

The Hiding Place by Corrie Ten Boom Essay -- Nazi concentration camps

The Hiding Place by Corrie Ten Boom According to Corrie & Betsie Ten Boom, life was a faith-building experience. Those two women were faced with one of the toughest experiences of their lives. Each day, Corrie and Betsie had to persuade each other that everything was going to be okay, once they were free from the â€Å"hell†, or the concentration camp they were placed in. And, yet, Corrie and Betsie somehow managed to keep in mind that God was with them. Corrie Ten Boom’s astonishing novel, â€Å"The Hiding Place†, is an extraordinary adventure of one courageous Christian woman who had been sent to a concentration camp, along with her sister, for helping the Jews. Both the girls depended heavily on Christ’s power and words to guide them through the tough times. They were not praying for themselves, but instead they were praying for the souls and the actions of the brutal Nazi guards. It was the year 1937. It was going to be a beautiful day for the 100th anniversary of the Ten Boom’s watch shop. Both Corrie and Betsie worked there, along with Hans -- the apprentice, Toos – the sour faced and ill-tempered little woman, Christolfels, a tiny little repair man with a big heart and who could forget father. Corrie describes father as the most loved man in all of Haarlem, Holland. Anyone who worked in the watch shop was treated very well. Life was simple. There were no cars or TVs. Everyone in Haarlem lived their lives day by day and didn’t care too much about the fut...

Media hint

IntroductionMedia has always been in the forefront as a radical voice all over the world, and naturally, it has invited the wrath of all the regimes autocratic and democratic alike. Among the media types, the broadcast media, particularly television has suffered the greatest suppression, whether it is in the Europe, the Americas, Africa or in the East. The most recent example comes from Pakistan, a Muslim nation in South Asia, where the military ruler Parvez Mushrraf had shut down the television stations soon after he suspended the constitution and imposed emergency.Broadcasting – the transmitting of programmes to be heard simultaneously by an indefinitely large number of people – is a social invention, not a technical one. (Curran J. & Seaton J., 2003). Television is perhaps the only modern media that had played a dual role, as a voice of the radical opinion and as a media of propaganda. The emergence of the global television has made revolts of the people and radical opinion in any part of the world irrepressible. This has always made headaches for the ruling elites to respond in the same manner, to use television itself in order to suppress the opinion.Revolt against televisionIncidents of revolt against television as a mirror of the truth have occurred before the advent of the satellite television, where the regimes controlled the broadcasting system. The history can be traced from the wide spread information suppression and the iron curtain that characterised the erstwhile Soviet regime. Later we numerous incidents around the world, mostly in autocracies where the official television run by the regime, disseminated the news suppressing any other viewpoint. This has occurred in Iraq, in other states of the Middle East like Saudi Arabia, Iran and mostly many of the Muslim Sheikdoms.Suppression, ideology and televisionCommunication has the power to define, persuade, inform and to disinform. An analysis of communication at the level of community and nation is obliged to recognise that truth is not necessarily separated from falsehood; rather, the process of propaganda blurs the elements in order to be persuasive. Taylor (1986) puts the matter succinctly:‘Communication with a view to persuasion is an inherent human quality. I can take place in a private conversation or a mass rally, in a church or cinema, as well as on a battlefield. It can manifest itself in the form of a statue or building, a coin or painting, a flag or a postage stamp.’ To the above list Taylor adds ‘speech sermons,songs, art, radio waves, television pictures.’Whether they operate between individuals or people in millions, the task of the analyst remains the same – to investigate the intent of the act of communication and the ways in which members of the intended audience respond to that communication. It is arguable that most mass communication, whether it is a party political broadcast, the TV news, a pop song, a soap op era or sitcom is in some way or another, to a greater or a lesser extent is an exercise in propaganda. (Bagdikian A.,1987)Thompson identifies four forms of power exercised in society- economic, political, coercive and symbolic. Economic power emanates from the possession of wealth or the means by which wealth is generated; political power rests in decision making arising from being in a position of elected, appointed or inherited authority; coercive power springs from the use of, or potential use of, superior strength. Other classifications include position, resource, and charismatic power each overlapping with Thompson’s categories and each one somehow connected with communication processes.Yet the media have never been either separate from or independent of the forces which create them and which in turn they shape and influence. They work as Thompson points out, within institutional frame works. As such, they operate as cultural apparatus, part of the machinery of state or of most powerful interest groups within the state. Historically media have more often served as the voice of the powerful than of the people. They have been classified by Althusser as one of the prime Ideological State Apparatuses, along with religion, family structures ad education: that is, they are crucially important channels for the transmission of ‘rules of conduct’ in society; the guardians of a culture’s dominant norms and values. They play a part in all power forms, including – in a contributory sense – coercive power.The Chinese revoltThe memorable television images that emanated from Beijing on June 4, 1989 indicated to viewers that the China’s revolutionary activity had been effectively extinguished. The military show of force at Tiananmen Square preserved the political authority of Deng Ziaoping and the Chinese Communist Party for the short term. Following the historic Third Plenum of the Eleventh Central Committee meeting of the CCP in December 1978- a satellite based national television system was made a top priority for achieving a wide range of   propagandist objectives.Television was peaking as a communications medium in China during the troubled 1980s and had itself become a significant symbol of the national modernization. By the middle of the decade nearly every urban household had bought a television receiver. But when push came to shove, televised reports of the military invasion of the student-worker encampment at Tiananmen Square were not transmitted in China. While the rest of the world tuned in to pictures of courageous students, intellectuals, and workers standing up to brute force of tanks and the political power of ageing bureaucrats, Chinese television viewers saw very different visuals and accounts of the tragic events in the capital city, and even those images came very late. Television had been forcibly restored to its original place as a blatant propaganda device.By managing televisi on coverage of the brutal crackdown and subsequently constructing a massive propaganda onslaught, Chinese government officials hoped to re-establish social stability, reassert the place of the CCP as the nation’s legitimate political authority, and minimize ideological damage brought by the economic, political, cultural and social stresses that China experienced in the late 1980s.Why television news is so fearful? – the other side of television newsThe research of the Glasgow University Media Group has been very controversial since the publication of Bad News in 1976, as well as the subject of a great deal of criticism, not least from the journalists and broadcasters. Bad News was concerned with the television coverage of industrial relations in 1975. the GUMG’s analysis of the television news led it to conclude that viewers had been given misleading portrayal of   industrial disputes, a portrayal that distorted the real situation.The group’s work conti nued with More Bad News in   1980, which examined the language used to describe the two sides in industrial disputes. The descriptions attached to management were such that they persuaded the audience of the rightness of the management position against demands made by the unions. Trowler (1996) has produced an excellent summary of the major findings of their studies.The vocabulary of broadcast news is biased against specific groups and this bias structures the listener’s perspective. Stories are selectively reported. The effects of strikes are reported more often than the causes of strikes. The ‘visuals’ used are again selective and help to structure the message being put across. The tactics of the protestors are reported more often than their viewpoints, especially when the tactics are deemed ‘antisocial’.There is a hierarchy of access to the media, so the voices we mainly get to hear are those of ‘experts’, specialist and the establi shment. News is reported from a particular ideological position. The media set the agenda for debate – they tell us what to think about. They also act as gatekeepers, thus excluding some stories and including others. This rationale of these findings can be applied not only in fighting the ‘bad news’ by television but also in fighting an anti-people regime and sometimes in propaganda. This has been the mainstay in most of the democratic nations around the world. Even the Gulf War telecast by the CNN fits to this agenda. (Jones M. and Jones E. 1997)ConclusionTelevision of course is itself an authoritarian institution of sorts, one that articulates confidently and widely. Critics in all societies around the world, complain that the medium has the power to serve the interest of its owners by creating a narrow agenda and monopolizing public opinion, that it debases culture, and that it nearly mesmerizes viewers psychologically. Thus it has invited suppression around t he nations.Reference:Curran J. and Seaton J. (2003) Power without responsibility: The press, broadcasting and new media in Britain, London: Routledge. Boyd-Baret et.al. (ed). (1997) Media in global context: A reader, New York: Arnold. Philip.M.Taylor M.P. (1986) Munitions of the mind: A history of propaganda from the ancient world to the present day, New York : Arnold Thompson J.B. (2002) The media and modernity: A social theory of media, London : Sage Jones M. and Jones E. (1997) Mass Media, London : Macmillan. Bagdikian A. (1987). The Media Monopoly, Massachusetts: Beacon Press.

An Analysis of the Financial Situation of Bp P.L.C

Research and Analysis Report An Analysis of the Financial Situation of BP P.L.C. Prepared by Yuehua Song Actual words: 4,952words Date: September 2007 content 1.0 INTRODUCTION 2 1.1 Topic Chosen 2 1.2 Reasons for Choosing the Topic 2 1.3 Aims and Objectives 3 1.3.1 Aims 3 1.3.2 Objectives 3 1.4 Sources of Information 6 1.4.1 Annual Reports and Accounts of BP 2002-2006 6 1.4.2 Annual Reports of Shell 2002-2006 7 1.4.3 Analysts’ Reports 7 1.4.4 Newspaper Commentaries 7 1.4.5 The Information Released by In-house Brokers and Financial Advisors of BP 7 1.4.6 General Background Reading 8 1.4.7 Professional Magazines and Journals 8 1.5 Methods Used for Information Collecting 8†¦show more content†¦The major features review is to identify the environment of the industry that BP is operating in by using the SLEPT analysis, Social, Legal, Economic, Political and Technological. 1.3.2.2 Financial Ratios To form an opinion on if the company is applying its assets in an efficient and profitable manner and able to meet its financial obligations, the financial ratios can be used to evaluate several aspects of operating performance and financial condition: Profitability Analysis of profitability ratios, gross profit margin (GPM) and net profit margin (NPM) help to gauge how well the company is managing its expenses. These profitability ratios give us an idea of which factors make up a company’s income and are usually expressed as a portion of each money unit of sales. Liquidity Liquidity reflects the ability of a firm to meet its short-term obligations using those assets that are most readily converted into cash. Liquidity ratios, current ratio and quick ratio, tell about the company’s ability to meet its immediate obligations. (Foster, 1986) Finance Gearing Financial gearing ratios are used to assess how much financial risk the company has taken on. Component percentages, debt-to-equity ratio and debt ratio, compare aShow MoreRelatedBp Plc And Civil Society1189 Words   |  5 Pages BP PLC and Civil Society BP p.l.c understands that society continues to have a high expectation from companies, specifically coming from media and political figures. BP p.l.c published their 2013 annual report that reads, â€Å"We are also seeing that society has ever higher expectations of business. 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Some cases are written entirely from published sources but most have been prepared in cooperation with and approval of the management of the organisation concerned. Case studies can never fully capture the richness and complexity of real-life management situations and we would

The Importance Of Collective Memory In 1984 - 2005 Words

Nineteen Eighty-Four by George Orwell is one of the most famous books of all time and is easily the most well-known dystopian novel. Set in London in the year 1984 (surprise!) the story revolves around a character named Winston and his small rebellion against his society, the nation of Oceania. Oceania is a totalitarian society that attempts to control the thoughts of its citizens through the use propaganda, young indoctrination, threat of punishment, and the constant modification of proof of the past. Because of this extreme control over the society’s collective thought and memory Oceania believes that it can effectively control the past, present and future. Most people disagree with that claim because they believe that the absolute truth†¦show more content†¦Eventually Winston is caught by Oceania and subjected to torture by a man named O’Brien until Winston agrees with everything Oceania claims, just like everyone else. It is very understandable to argue wit h the point of view that fact does not matter, in fact, this is perhaps the single policy of Oceania that Winston is most against. At one point Winston muses that â€Å"if [Oceania] could thrust its hand into the past and say of this or that event, it never happened—that, surely, was more terrifying than mere torture and death† (35). And he is right, that is a terrifying thought. â€Å"Truisms are true, hold onto that!† is the rallying call of logic, it says that â€Å"two plus two make four† (93). That is what most ordinary people will hold onto, the belief that a true statement deserves recognition as such no matter if most people claim as such. At various points in the book Winston wonders that â€Å"perhaps a lunatic was simply a minority of one† (82). He flip-flops between the two sides but at one point, the point that people most agree with him, he decides that â€Å"if you clung to the truth even against the whole world, you were not madâ €  (223). It seems logical to agree with Winston and â€Å"believe that reality is something objective, external, existing in its own right† but when one considers the society as a whole one realizes that statement does not matter. It does not matter what reality is, or how a lone individual perceives reality,Show MoreRelated1984, by George Orwell: An Analysis of a Totalitarian Society1605 Words   |  7 Pagespolitical and cultural expression is suppressed, (dictionary.com). Essentially, totalitarianism is a type of government in which the person or people in power seek to maintain absolute control over every person under their authority, with virtually all importance eliminated from the concept of an individual. 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His attitude towards psychiatry changed, however, when he read a textbook that described psychoses as personality

The Importance Of Writing Skills And Oral Skills - 867 Words

The Importance of Writing Skills and Oral skills Mr. Price emphasized the importance of writing skills. He said that when you use it daily it is always important to sound professional. He also said what person would like to go through a document or email and see errors throughout. The textbook states, â€Å"many job listings mention the need for excellent oral and written communication† (Guffey and Loewy 3). Mr. Price told me that he had an ASM that worked for him in the past and he had terrible writing skills and one day he had to reply to an online complaint. The ASM had an error filled response which only angered the customer more. Mr. Price also told me that if you don’t have good oral skills you will not have success in the business world. He said you will need to talk professionally when you need to and there will be times you can be more relaxed. The textbook reads, â€Å" Strong communication skills will make you marketable even in a tough economic climate† (Guffey and Loewy 2). What Mr. Price told me matches the textbook. He said you will need your oral skills in many ways which include dealing with customers good or bad, giving constructive criticism and in some cases apologizing to customers. Constructive Criticism Mr. Price said that you always want to avoid angering the person you are giving constructive criticism to. The textbook states, â€Å"Criticism is rarely constructive when tempers flare† (Guffey and Loewy 360). 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